One of my favorite stores for years has been Aloha Rag in Hawaii. The boutique started in Hawaii and recently opened a store in New York. Sean, our intern in NYC was headed to Hawaii last month and it was a perfect opportunity to see where all the madness started! Sean met up with Makoto Kambara, the vice president of Aloha Rag for a tour around the shop. Divided into mens, womens, new arrivals, and accessories there are so many different options to choose from. One of the most interesting aspects is the merchandising of the shoes below the racks to complete the look. A detail that many shoppers seem to overlook when searching for just singular pieces. It’s always great think of a look as a whole when browsing in a shop. Filled with designers like Alexander Wang, Proenza Schouler, and Rick Owens the buyers really stick to an avant garde contemporary theme of the shop. There really is nothing better than a clean presentation of all your favorite designers.
If you’re in NYC or Hawaii definitely check out Aloha Rag!
photos by Sean Karimian