Remember when you were a kid and you doused your friends with your Super Soaker and hit them with Nerf balls every chance you could get? I know I do. ADEEN takes all the best parts about being young, wild, and carefree for their new video lookbook. This video features designer Remy Duran in a tub full of Fruit Loops bringing you that “Saturday Morning Cartoon Feeling” that we all know and love.

We talked to Brand Manager Yvette Duran on the mission of ADEEN, she says:

“I think the video, rather then expressing our evolution, expresses the commitment ADEEN has to staying fresh,  young and fun. As far as what’s coming.  We are starting slow. We are working on a few different mini collections. Not jumping in to doing a full on line.  And we have a couple of really exciting collaborations coming up.”

We can’t wait!

Director: Anais LaRocca & Pablo Pelcan

Cast: Andrej Pejic, Ricci Steez, Lafayette Bless, Eric Narvaez, Nunnie, Amanda Lynn Krieger

Music: Anamanaguchi

video stills via ADEEN