Re-Birth… a trailer to the #20 fashiongrunge editorial

video: Cody McCook 

Screen shot 2013-01-16 at 6.46.07 PMWe’re starting the year off with a teaser trailer from our 20th editorial we shot this past weekend.! What a landmark. I never could have imagined that we when we started shooting editorials in Sept of 2010 that we’d be on #20 already. We completed one of our biggest shoots we’ve ever done to push ourselves to the limit. Since, that’s what the new year is all about.

See what you have in store for you…

Fashion Grunge Editorial #14: “Archetype”

Our third shoot from New York is coming at you hard, but from a different angle.  I wanted to push the boundaries and really show another side of the editorials and what we can do here. Shooting exclusively with the brand MIHA from New York, this shoot really took me back to that time in contemporary fashion when the 80s were ending and the 90s had began. The high fashion world took more cues from punk and the emerging grunge fashion that was happening in the streets, and it moved up the fashion ladder. We hope to enjoy this nod to the “classic” fashion that emerged with the trend in the 90s and still does to this day.

all clothing my MIHA, jewelry and shoes by Urban Outfitters

Photography: Lauren M Brown

Stylists: Becca Ciacchi & Cody McCook

Model: Lindsay Reed

Photo Assistant: Ernesto Carlos Roman

Fashion Assistant: Sean Karimian

“Styled from Your Closet” Video #1: City of Salt

When we were planning our work and play vacation trip we needed to shoot as much as possible. Our first stop was Utah and we shot some of Cody’s friends in Big Cottonwood Canyon. You can create a shoot out of anything so we raided their closets to bring different sides of them all together styled with a fashiongrunge twist. The first in this series we are planning! So more is to come…

Here is our latest video : “City of Salt”…stay tuned for the photos in a few days!

Enjoy!

Fashion Grunge Editorial #11: “Morning Theory”

We are on a move here with editorials. Last Sunday we shot our last series and this one we are super stoked on. When we were brainstorming on what we wanted to focus on we really wanted to explore a different area that we haven’t tapped yet.

I learned all about the technical aspect of photography with black and white film. Keeping that in mind I really wanted to do a black and white series and also focus more on a story. Taking the fashion grunge aesthetic to another level, we took a more raw and emotional approach for number 11.

Thanks to Insight, American Apparel, Makia Clothing, Tovar, SLDVR, and Big Star! You made this shoot possible! We love you!

on him; hat by Makia Clothing, sweater by Tovar, necklace by Obeyon her; t-shirt by American Apparel, vintage shorts by Levi’s, on him; sweater by Tovaron him; hat stylists’ own, shirt by SLVDR, jeans by Levi’s, on her; blouse, skirt and garters by American Apparelon her; blouse and bra by American Apparelon him; sweatshirt by Big Star, pants by Insight; model’s own boots and hat, on her; dress by Big Star, garters by American Apparel on her; tank by Big Star, vintage Levi’s shorts, on him; shirt by Insight, jacket by Rag & Bone, jeans by Levi’s, boots by Justin

on her; jacket and bodysuit by American Apparelon him; shirt by Tovaron him; jacket by Tovar, t-shirt by Insight, plaid shirt by Tovaron her; robe by American Apparel; swimsuit by Insight

Photographer: Lauren M Brown

Styling: Becca Ciacchi & Cody McCook

Models: Caitlin Cruz & Adam Friedlander

Special thanks to Camille at 722 Figueroa and Yasmine at Bollare!

We hope you enjoy this one just as much as we did shooting it!

There were so many great shots that I couldn’t post them all. They may just pop up in an “outtakes” post real soon.

Fashion Grunge Editorial #10: “Kids in America”

Here we are! It’s time to break out the champagne for the 10th editorial for the blog! Keeping in mind the 90s and our own flair for all things nostalgic here is our new editorial! I was personally thinking of the Larry Clark movie “Kids” when I was shooting this series. There was nothing short of energy this day. From jumping off phone booths to swinging on street signs we covered it all. Oh yeah, we covered biking and skateboarding too!

I hope everyone fully enjoyed our video that I posted yesterday, but now it’s time for the photos that I love taking oh so much.

We used some great pieces from some local designers here in L.A. mixed with vintage pieces. Always a great combination. More and more shoots are on the way and we can’t wait to share it with you. Big thanks to everyone involved who helped make this shoot one of the best yet. We’re quite proud.  A big shout out to Rik Villa and Lan from Skinny Bitch Apparel for the awesome duds!

on Jacob; studded vest by Artisan Deluxe, shorts by Rik Villa; On Arizka; plaid shirt by Rik Villa; models own shorts and shirt; boots by Dr. Martens

on Jaimee; vintage 80s jumpsuit, denim vest by Dimepiece, and San Francisco skyline necklace all via Skinny Bitch Apparel,  boots by Jeffrey Campbell; on Keynon; stylists own jacket, tank by UNIF, Stay Sharp snap back by Emortal.

on Arizka; Varsity jacket by The Hundreds ; sad face tank dress by Dimepiece Designs via Skinny Bitch Apparel, on Keynon; handkerchief muscle tank by Rik Villa; vintage camo jacket, On Jaimee; Bitch You Aint No Barbie tank by Skinny Bitch Apparel.

on Jacob; Lil’ Devil Snap Back hat, Ska Dude tank , and skirt all by Rik Villa, pants by Zara, stylists own shoes.

on Jaimee; cross collar by Dimepiece via Skinny Bitch Apparel, vintage top and skirt, stylist own shoes, On Keynon; vest by Levis, Ska Skull Dance tee by Rik Villa, vintage sweater, boots by Dr. Martens.

on Arizka; lace bustier by Silence and Noise; pants by Rodebjer, On Jacob;  Obey hat, Stars jacket by Rik Villa, vintage pants and shoes.

on Keynon; American tank by Outcast Americana; overalls by Rik Villa; stylists own shoes, On Jacob; vintage cropped sweater, Handkerchief kilt pants by Rik Villa

on Jaimee; jacket by Rik Villa; vintage shorts; models own bodysuit; models own hat; vintage boots; on Arizka; studded overalls by Rik Villa, boots by Jeffrey Campbell

When I first started this blog 3 years ago I never imagined that it would come this far. First of all the grunge scene was just something that I loved personally so when I met people who wanted the blog to be bigger and better by combining our own talents to produce art I was anxious and encouraged to finally be doing what I loved again. I had been on a slump and hadn’t taken a photo in years. Now, my book is growing with photos that have more than just your typical story behind them.

When we were casting for this shoot we wanted to stand true to our original plan by shooting people that we know in our lives. It makes the process so much more organic and raw to the culture that we love so much.  When I look at these photos they remind me of myself and my friends when I was in my early 20s living in New York. Everyone we shot here gives their own contribution to the creative world and that’s why they made a perfect fit. Jaimee is an amazing dancer who is “inspired by her city” which is Los Angeles, more specifically Venice, CA where she is from. Keynon is a songwriter for Darkchild Studios who is pushing boundaries within his songs, which I happen to be a huge fan of! Jacob, is an art director who is inspired by artists “Neckface, Dash Snow, McGee, and Ed Templeton”. Someone like me who has a huge list of inspirations at any given time. He also lists Harmony Korine and Mark Gonzales as other important influences in his life. Arizka is an all around renaissance woman. Part Time fashion blogger and designer, also the author of one of my favorite blogs, Devil in the Detail. This isn’t the last we will see of any of these four that’s for sure.

Photo: Lauren Brown

Style: Becca Ciacchi & Cody McCook

Hair: Gabe Jenkins

Models: Jaimee Kadish, Keynon Moore, Arizka Sehoko, Jacob Valentin
Photo Assistant: Kristen Luna
Fashion Assistants: Allison Benn, Eden Siesser

Fashiongrunge Editorial #9: “Wired Sun” ft. Erik Flores of Monstro Flora

It’s time for another fashiongrunge editorial! Expect to see more in the months to come.

For this editorial Erik Flores, the lead singer of Monstro Flora was the subject. This series took on a different more raw approach than the editorials we’ve done in the past. I decided to shoot with my 35mm camera to give the raw look that truly embodies Erik’s music and style. Using some pieces from Fifth Avenue Shoe Repair to Insight, take a rare journey into Erik’s life through the lens.

Shirt by insight; model’s own pants;

Sweater by GANT

Hat by Urban Outfitters

shirt by Fifth Avenue Shoe Repair

shoes by Hawkings McGill

Photography: Lauren M Brown

Styling: Becca Ciacchi & Cody McCook

Model: Erik Flores

Assistant: Eden Siesser

Fashion Grunge Editorial # 7: Bonnie Li x Los Angeles

This was one of our most renegade shoots ever. The whole shoot took about an hour and a half. We got word that Bonnie Li, who is one of the most talented artists out of Paris right now, was coming to stay the weekend with us. We knew that we had to plan a mini shoot around her. For this shoot we contacted different Etsy shops to pull together a look that is part fashiongrunge part Bonnie Li.

sequin Top and purple riding pants, Positive Greater Than Negative Shop, shoes, Stella McCartney

Black leather jacket, Positive Greater Than Negative Shop; Tutu Dress and Shoes Bonnie’s own

Dress; Flabbergast Banana Vintage, Shoes; stylist’s own

Superhero Dress, Flabbergast Banana Vintage, Bow; Bonnie’s own

Vest and Striped Top; Positive Greater than Negative Shop, Shorts; Kaleidoscope Eyes; Boots by Bess

Special thanks to Kimi @ Positive Greater Than Negative, Lillian @ Flabbergast Banana, and Kaleidoscope Eyes Vintage and BONNIE LI!

Photo: Lauren M Brown

Styling: Becca Ciacchi, Cody McCook, Claudia Schwenk

Model: Bonnie Li

Menswear Monday: Marshall

This super late edition of menswear Monday (eek!) I profiled one of my friends, Marshall. I was on vacation all last week and I was thinking about a way to be a little more personal while keeping true to the reason why I started the blog to begin with. At some point I seem to  reference the streets when I think about what to post next. Here is a little tap into my L.A. subculture…

I met Marshall about a year and a half ago at a work event. We became fast friends because of his love for languages. Being an offspring of two language teachers we had fast things to discuss. Marshall, who is very proud of being German and managing to stay fluent in the language while living in LA, used that as inspiration for his segment. We photographed him in a few of the outfits that represent all different sides of him. Maybe you can see a little into Marshall’s world of menswear.

Disclaimer: Claudia had a little too much fun on our shooting trip that she intentionally edited together a video love letter to Marshall and his style…haha

Photo: Lauren Brown

Video: Claudia Schwenk

Model: Marshall Pease

Fashion Grunge Editorial #6: Venice Shade x Lomography

For this next editorial we decided to go back to the roots of the blog as a whole. I started out with a raw love for the grunge culture but it has evolved as we have come to see the last few years. Now grunge can just simply embody an attitude. Combining this factor with my love for analog photography, we paired up with Lomography and they lent us some cameras to shoot our latest editorial and here are the results…

Shot with Holga, Sprocket Rocket, Fisheye, LC-A + camera with Lomography films.

Thanks to Alexandra from Lomography!

Special thanks to American Apparel and Revolve Clothing!

Photographer: Lauren M Brown

Stylists: Becca Ciacchi & Cody J McCook

Model: Andrew Campbell

Assistant: Claudia Schwenk

Menswear Monday: Geek.

It’s time for a special Menswear Monday this week. Our new editorial which will be premiering later this week is sealed and in the box. Just waiting for the last bits of film to come in tomorrow. Until then enjoy this sun dazzled video editorial from the streets of Venice, CA.

Video: Cody J McCook

Photographer: Lauren M Brown

Stylists: Becca Ciacchi & Cody J McCook

Model: Andrew Campbell

Assistant: Claudia Schwenk

Music:

The Pixies- Where is my Mind (dubstep remix)

Nika and Rory- LASUXXX

Glass Candy- Feeling Without Touching

Fashion Grunge Editorial #5: Seeing Stars.

We are on fire here at fashiongrunge headquarters. We shot our latest editorial on the streets of Silverlake one sunny California afternoon. Featuring clothing by Wildfox Couture  ,we had a blast and the photos are proof of that fact.

Here we go…

Photo: Lauren M Brown

Styling: Cody J McCook

Hair: Gabe Jenkins

Model: Shayna Padua

A special thanks to Wildfox Couture! We couldn’t have done it without you!

Menswear Monday: Editorial #3 “Blank Slate”

For this installment of Menswear Monday I decided to showcase another one of the fun photoshoots I love to do. This time we used one of the stylists and creative director of all the shoots we produce, Cody. Let’s just say we took him out of his usual comfort zone of neutrals and black and added a touch of color. Something that I love to see on the men out there.

Polo;American Apparel, t-shirt; stylists own, Jeans; Zara, Shoes; Rachel Comey

Cardigan; American Apparel, t-shirt; stylists own, Jeans; American Apparel, Shoes; Rachel Comey

t-shirt; popkiller, Jeans; American Apparel, Shoes; Rachel Comey, Moccasins; model’s own

Pull-Over; American Apparel, Jeans; American Apparel

Just a typical Saturday morning playin around and having fun with clothes!

Photo: Lauren Brown

Styling: Becca Ciacchi & Lauren Brown

Model: Cody McCook

A special thanks to Confederacy and American Apparel