I thought in this incredible age of lost analog arts, it’s important to look at another art form that often gets lost in the world of YouTube, music videos. If you told me when I was 10 that in the future you can see a music video anytime just by going to a website, the concept would blow my mind. Music videos are so important to the artist and to the music itself. It’s the rare opportunity to enjoy a short film of sorts that really expresses the aesthetic and story behind the album or a particular song. I’m such a fan of directors in general so I thought for a new weekly segment here on the blog I would explore the work of several iconic music video directors of the 90s. The first up is Kevin Kerslake.
American director Kevin Kerslake is one of my favorite music video directors. It goes without saying that he directed many of Nirvana’s iconic videos as well as the Live! Tonight! Sold Out! documentary, which I highly recommend if you haven’t seen it. His films often have a hyper sense of reality and with an imagination filled color space. I’m sure that you’ll recognize many of his works below from artists like Stone Temple Pilots, Sonic Youth, and Mazzy Star just to name a few.
The Smashing Pumpkins- Cherub Rock
Sonic Youth- Shadow of a Doubt
Stone Temple Pilots- Vasoline
Mazzy Star- Fade Into You
Filter-Hey Man Nice Shot
cover image via kevin kerslake instagram