A few weeks ago Cody, the fashion editor here at the blog modeled in the first campaign for SECOND/LAYER, a new brand out of California. Just last week Cody attended their fashion presentation for fashion week in New York. Accompanied with Sean who took some awesome photos of the event, here is his review:
Born on the West Coast under the beaming sun and swaying palms, three boys brought together from years of friendship and common compatability …Anthony Franco, Jacob Willis and Joshua Willis put their friendship and creation into the blender and processed SECOND/LAYER. The focus behind the designs were intended to “create a tailor made, non gender bias form. “. Confidence drips from the completed and pure silhouettes that truly do shape a defined and confident shape. Combining the roots of their lives and evolving them into a brand that defines a sexy, mysterious, and very captivating creation.
Knowing Anthony for a couple years now it excites me to see the evolution he himself has gone through while creating such a staple in such a short time. I was honored to be brought into the project while lending some face for their campaign launch in late January. Complete structure drapes the canvas and not only tips its hat to the fellas but compliments the sleek ladies as well. Neutral tones perfectly designated for the modern sartorialist who “honors an innovative take on classic styles and modern proportions.”
By far this has been one of this seasons most inspirational presentations.
Congrats gents, you nailed it.
the designers and creative team of SECOND/LAYER
Ph: Sean Karimian
Text: Cody McCook
FW ’13 campaign modeled by Cody McCook