For the Rag and Bone Spring 2011 campaign the company decided to take a different turn. Take some of the hottest models in the world and give them clothes and a camera with no limits. These are the shots from their campaign and it’s genius.
Models: Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge
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Very creative, like we used to do in the Sixties. Sometimes it was just the photographer and the model. No stylist, no editor, no make-up. And the pictures were for Vogue.
One Seventies model, Laurel Lee ,shot her entire portfolio and comp card herself using a remote camera shutter button. Her pictures, including lighting, composition, hair and make-up were so good that some photographers were afraid to book her.