The Only One…CKOne

I simply love when a brand reinvents itself. I remember when I was young I loved CKone perfume. They made such a great ad campaign playing with the 90s grunge style and the black and white grittiness of the brand. Since then, Calvin Klein had lost some of that appeal with the younger crowd. Until last year Alexander Wang made an awesome “Wang Gang” video with all of the “it” people in fashion these days. It brought it back and now there is a new ad campaign for the summer of 2011 and its nostalgic in all the right ways. Take me back to 1995 again. Please.

With models like Abbey Lee Kershaw, Sky Ferriera, Lara Stone, and Yuri Pleskun how can you go wrong?

Here is the campaign video:

credit: youtube.com & Wise Red Lips Blog